If you’re an Aussie entrepreneur looking to expand into the US, getting a visa America from Australia can be a game changer. The E2 visa could be your golden ticket, allowing you to live and work in the US by investing in a business.

Unlike a visitor visa, which doesn’t allow work, the E2 visa gives you a path to actively manage and grow your own business. Franchising is one of the simplest and most reliable ways to qualify.

But note that getting an E2 visa doesn’t guarantee entry into the US. Each applicant must meet the investment and business criteria set by the US Citizenship and Immigration Services (USCIS). In this guide, we’ll break down the E2 visa process, explain why franchising is a smart investment, and walk you through applying from Sydney.

Understanding the E2 Visa: A Clearer Explanation

The E2 Treaty Investor Visa is a mechanism to boost the US economy by attracting foreign entrepreneurs who are willing to invest and create jobs. For Australian citizens looking to expand their business to the United States, understanding the E2 visa is key.

Here’s a breakdown of what you need to know:

What is a Substantial Investment?

  • There is no fixed dollar amount required for the investment, but it must be substantial enough to ensure the business’s viability and success. Typically, an investment of $100,000 or more is a good benchmark.
  • The investment must be at risk, meaning it should be actively committed to the business and not just sitting idle in a bank account or tied up in passive assets such as real estate intended for appreciation. This shows your commitment to the business venture.
  • You must provide proof that your investment funds come from a legal and traceable source to ensure transparency and compliance with US immigration laws.

What Makes a Business Eligible?

  • The business must be an active, operational entity, not a speculative or passive investment. You must be actively involved in the day-to-day operations and management of the business.
  • The business must generate sufficient income to support you and your family, to show its financial viability and sustainability.
  • Ideally the business should create jobs for US workers, which strengthens your visa application and aligns with the US goal of job creation.

Nationality Requirement

  • You must be a citizen of a treaty country—Australia is a treaty country with the US so Australian citizens are eligible for the E2 visa.

Intent to Depart

  • The E2 visa is not a pathway to a Green Card, so you must show intent to leave the US if your visa expires or your business closes. However, the visa is renewable indefinitely as long as the business is active and meets the requirements.

Understanding these key points of the E2 visa process is crucial for Aussie entrepreneurs looking to take advantage of business opportunities in the US.

By meeting these requirements and showing commitment to your business, you can successfully navigate the E2 visa application process and start your journey to expand your business in America.

Why Franchising is the Best Route for an E2 Visa

Proven Business Model

Franchises come with a track record of success, reducing the risk of failure. With an established brand and operational framework, you can leverage the franchise’s reputation and customer base, which significantly enhances your chances of business success.

This tried-and-tested model ensures that you’re not starting from scratch and that you benefit from the experience and expertise of the franchisor.

Easier Visa Approval

Franchises are favored by U.S. immigration authorities due to their clear revenue potential and structured business models. These businesses often have documented success rates and financial performance data, providing compelling evidence for visa officers. This makes the E2 visa application process more straightforward and increases the likelihood of approval.

Lower Risk

Compared to starting from scratch, franchises provide brand recognition, training, and operational support. The franchisor offers comprehensive training programs that equip you with the necessary skills to manage the business effectively.

Additionally, franchises often come with established supply chains and marketing strategies, reducing the uncertainty and challenges associated with new business ventures.

Ongoing Support

Franchisors assist with marketing, legal guidance, and day-to-day operations, making the transition smoother. This support network is invaluable, especially for those new to the U.S. business environment.

From initial setup to ongoing management, franchisors provide continuous assistance, helping you navigate regulatory requirements and market dynamics. This support not only facilitates a successful business launch but also ensures long-term sustainability and growth.

Step-by-Step Guide: How to Apply for an E2 Visa from Sydney

Visa America from Australia (Apply for E2 Visa) | FranchiseVisa

1. Find a Suitable Franchise

Work with a franchise consultant to identify a business that meets E2 visa requirements. Look for an industry with a strong market demand and an active operational structure.

2. Make Your Investment

A typical investment is $100,000+, but the key is that it must be proportionate to the business cost. Be ready to show how the money is allocated and ensure that all funds comply with U.S. Citizenship and Immigration Services (USCIS) guidelines.

3. Develop a Strong Business Plan

Immigration officers will review your plan for job creation, financial projections, and long-term sustainability. A well-structured business plan is crucial and should comply with immigration services requirements.

4. File Form DS-160 & Pay Fees

This is your official visa application, submitted online through the U.S. Department of State. Be aware that applying from foreign countries may involve additional administrative processes.

5. Prepare for the U.S. Consulate Interview in Sydney

This is where you prove your business viability and investment legitimacy. Expect detailed questions, so preparation with a visa attorney is highly recommended. Many applicants underestimate this step, but clear and confident responses are critical to approval.

6. Receive Your Visa & Move to the U.S.

Once approved, you can relocate and start running your franchise. Be mindful of ongoing compliance to ensure visa renewals, as failure to adhere to such laws could lead to visa revocation.

Avoid These Common E2 Visa Mistakes

  • Investing Too Little (or Not Providing Documentation): Immigration officers analyze whether your investment is sufficient for business success. Incomplete financial documentation can lead to a denial.
  • Choosing the Wrong Business: Passive investments (e.g., real estate for appreciation) do not qualify. You must be actively involved in daily operations.
  • Skipping Legal Help: An immigration attorney ensures your application is airtight. A franchise consultant helps you pick a business that meets visa criteria.
  • Underestimating the Interview: Be ready to defend your investment, business strategy, and qualifications. Inconsistencies between your application and your interview responses can result in a rejection.
  • Ignoring the Visa Waiver Program: While Australian citizens can visit the U.S. under the Visa Waiver Program (VWP), this does not allow them to work or invest. Some applicants mistakenly believe they can transition from VWP to E2 status while inside the U.S., but in most cases, you must apply for the E2 visa from your home country.

Your Path to the U.S. Starts Here!

For Australian entrepreneurs looking to expand into the U.S., the E2 visa is one of the most efficient and flexible ways to make that dream a reality. It lets you actively run a business while living in the U.S., providing an exciting opportunity for growth. However, navigating immigration laws and investment requirements can be challenging.

Franchising simplifies this process by offering a proven business model, brand recognition, and built-in support. Instead of starting from scratch, you invest in a framework that increases your chances of success and visa approval. To get started, consult a US franchise consultant for an E2 Visa and an immigration attorney—they’ll guide you toward the right investment and help ensure a smooth visa process.